Become a Founding Parent
Help us stay family-owned, launch pull-ups, and grow our team.
Plant-based diapers built by parents, for parents. We're raising $100K in 30 days — lock in today's prices forever.
Be founding parent #2 →From $149 · 7-day money-back guarantee
$399
raised of $100,000 goal
✨ FOUNDING PARENT #1
✓ Founding Parent #1 — Family Tier
First founding parent is in 🌱 — will you be #2?
🎨 FIRST 100 FOUNDING PARENTS
Surprise founder artwork print + numbered certificate
Hand-illustrated by Max & Kirstie. Your founder number (#1–#100) painted into the artwork. Digital download — print at home, frame for the nursery.
🏆 99 of 100 spots still open
DERMATOLOGIST
TESTED
PLANT-BASED
MATERIALS
CHLORINE
FREE
HYPO-
ALLERGENIC
SHIPS FROM
USA
Current customers: Your subscriptions ship as scheduled. The Size 5 waitlist is unchanged. This campaign funds our independence — nothing about your existing order changes.
🗞 AS FEATURED IN
CHOOSE YOUR TIER
BELIEVER
$149
3 packs · $165 retail value + lifetime price lock
Founder note + sticker · private community · "name a future product" entry · numbered founder ID · vote
Ships: artwork & certificate within 48hrs · diapers Summer 2026
Select Believer →💡 Only $250 more unlocks double the diapers + the Founding Baby onesie
Upgrade to Family ($399) — Best Value ⭐FAMILY
$399
6 packs · $330 retail + onesie + price lock = ~$500 value
"Founding Baby" onesie · founders-only discounts · giveaway entry · name on Founding Family wall · numbered founder ID · vote + first access
Ships: artwork & certificate within 48hrs · onesie 2 weeks · diapers Summer 2026
Select Family →👑 $600 more = a full year of diapers + pick your founder ID #1–#25
Upgrade to Inner Circle ($999) →INNER CIRCLE
$999
1 year of diapers · $660+ retail + founder gift box = ~$1,200 value
Founder gift box · personal thank-you video from Max & Kirstie · pick your founder ID (#1–#25) · top of wall · double giveaway · early access to every new product before public launch
Ships: artwork & certificate within 48hrs · gift box 2 weeks · diapers monthly from Summer 2026
Select Inner Circle →7-day money-back guarantee · Secure Shopify checkout
🧷 BOOST YOUR STASH
Add Extra Packs at Founding Parent Pricing
Lock in $39.99/box — this price closes when the campaign ends. Every extra pack you stock now saves you money on every future order.
SIZE 0-1
5–9 lbs · 96 ct
$39.99
per pack
+ Add PackSIZE 2
9–18 lbs · 108 ct
$39.99
per pack
+ Add PackSIZE 3
18–22 lbs · 96 ct
$39.99
per pack
+ Add PackSIZE 4
22–33 lbs · 88 ct
$39.99
per pack
+ Add Pack💎 BEST VALUE — SAVE $120
Year Supply of CuddleKin Diapers
12 monthly shipments · 25% off vs monthly pricing · never run out
View Year Supply ($359.88) →STRETCH GOALS
WHERE YOUR MONEY GOES
65% Materials & production
15% Shipping & packaging
10% Team & growth 👋
5% Testing & certifications
5% Fees & overhead
Zero dollars to investors. Zero to ad agencies.
WHY WE BUILT IT DIFFERENTLY
Your baby spends 24 hours a day in skin contact with their diaper.
Independent testing has found pesticide residues, chlorine bleach byproducts, VOCs, and phthalates in mainstream disposable diapers. We built Cuddle-Kin to be the diaper we'd actually use on our own kids — because we do.
Sources: 2019 French ANSES safety report; independent US lab testing.
WHO WE'RE UP AGAINST
Big Diaper. 🚫
Two giant corporations make almost every diaper your baby has ever worn — you know the brands (P★★★★rs, H★★★★ies). Combined revenue: $40B+ a year. Combined ad spend: hundreds of millions.
Even most "natural" brands are venture-backed or have been acquired. The moment they take investor money, the pressure begins: cheaper materials, faster production, broader compromises.
Cuddle-Kin is one of the few truly independent, family-owned diaper brands left. Becoming a founding parent is how we stay that way. 🌱
"We've turned down two investor offers this year. Staying family-owned means we keep our promise — plant-based, dermatologist-tested, never a shortcut."
— MAX & KIRSTIE, FOUNDERS
💬 WHAT PARENTS ARE SAYING
"my daughter has eczema and we tried SO many brands before finding cuddle-kin. these are honestly the only ones that didnt trigger her flare ups. been subscribed for 6 months now ❤️"
— Megan H., subscriber since 2025
"You can tell the difference when a brand is run by parents who actually use what they make. Been with them since the begining and I love that I can email Kirstie directly when I need help"
— Diana K., subscriber
"4 stars only bc size 5 was sold out when I needed it!! 😭 but the diapers are amazing and im so glad to support a family owned brand. just please restock soon 🙏"
— Sarah B., subscriber
🎁 DIAPERED FOR LIFE GIVEAWAY
One winner gets free Cuddle-Kin diapers for their baby's entire diaper years.
Open to every Cuddle-Kin customer — current subscribers and new founding parents.
📣 SPREAD THE WORD
Refer 3 friends
You + your friend both get a bonus pack.
Tag @cuddlekin
Get featured + extra giveaway entries.
500 shares
Community unlock for everyone.
WHERE WE'RE HEADED
CAMPAIGN FAQ
What if you don't hit $100K?
Every founding parent still gets the diapers in their tier. Stretch goals beyond what we raise are bonuses, not refund triggers.
When does my tier ship?
Believer + Family ships within 2 weeks of the next batch landing in Summer 2026. Inner Circle ships monthly.
Can I upgrade my tier later?
Yes — anytime during the campaign for the difference. After it ends, founding parent tiers close forever.
Refund policy?
Full refund within 7 days of pledging. After that, same return policy as all Cuddle-Kin orders.
📧 NOT READY YET?
Get launch updates from Max & Kirstie as we hit each milestone.
❤️ WILL YOU STAND WITH US?
Your baby spends 24 hours a day in skin contact with a diaper.
The diaper industry hasn't been forced to change in 50 years. Two corporations make almost every diaper your baby has worn. We're a family trying to do this differently — plant-based, transparent, and small enough to actually keep our promises.
If you've ever read a diaper ingredient list and felt uneasy, this campaign is for you. Become a founding parent and help us prove there's another way.
Become a founding parent 🌱From $149 · 7-day money-back guarantee